
The service attracted over 100,000 users in the first month with around 8.5 million by the end of 1997. With a sizeable 2MB storage limit, Hotmail was an instant hit with users. What’s more, Hotmail’s inbox was marketed as freely accessible from anywhere in the world provided there was an internet connection. It was a revolutionary product at a time when users were forced to use email addresses provided by their ISP. Hotmail was an email service that was launched in 1996 by Sabeer Bhatia and Jack Smith and was one of the first such services on the internet. Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.

